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Marketing Manager, Americas

Company: Exova
Location: Fairfield
Posted on: June 6, 2021

Job Description:

Overview

Element has an opportunity for a Marketing Manager that will lead the development of marketing and digital initiatives for the Aerospace & Defense business unit, while leveraging best practices to increase overall awareness, lead acquisition and ultimately new business. Most importantly, the Marketing Manager will provide monthly assessments and recommendations that will positively affect business unit results.

Responsibilities

  • Relationships with the sales and business development organization, key technical experts and thought-leaders to produce high-quality and engaging content and webinars
  • Business knowledge of Element's service offerings and ensure that campaign strategies are focused and on-message for customers and target prospects of that business unit
  • Communication and planning forums, such as launch meetings with cross-functional stakeholders to ensure alignment and readiness of marketing calendar initiatives
  • The marketing strategy and corresponding KPI metrics annually (with support from the Marketing and Sales Directors), ensuring they are comprehensive, well rounded and aligned with key sales objectives
  • The budget and key requirements to fulfill key marketing initiatives for the business unit, ensuring the budget is on target at the end of the year
  • Strategic content and event calendars to ensure timely execution, and ensure lead generation and conversion goals across all stages of the funnel are achieved
  • Virtual and live marketing events
  • Account based management and engagement initiatives and targeted marketing activities that will help bring in new business opportunities for Element
  • Digital marketing campaigns that will successfully reach prospects and engage them with our business
  • Marketing content, business collateral, and videos that are high quality, relevant, and engaging, are aligned to the strategic plans, and utilized efficiently across all appropriate media channels
  • Deliverables in accordance with brand style guidelines and appropriate editorial governance so content is consistent with our Element brand voice, style and tone
  • Drive traffic to content assets by leveraging search, social media, business media/LinkedIn, publications, landing pages, advertising, events, etc.

Skills / Qualifications

  • 5 years of successfully demonstrated management experience
  • Five years of marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
  • Bachelors Degree in Marking/Communications Preferred
  • Excellent written and verbal communication skills
  • Strong project management skills with ability to work with internal team members and outside agencies
  • A consumer-centric, results-driven mindset
  • Fluent in English. Ability to read and interpret documents such as technical papers, white papers, etc.

#LI-AL1

Company Overview

We are Element, one of the fastest growing testing, inspection, certification and calibration businesses in the world.

We deliver critical services in Materials Testing, Product Qualification Testing, Certification, Device Calibration and Advisory Services to the Aerospace, Oil and Gas, Transportation, Industrials, Fire and Building product, Infrastructure and other leading sectors, where failure in service is simply not an option.

Everything we do helps our customers to build better products; get their products to market on time; save them time and money; and minimize the risk associated with product development and production.

Our mission is simple: to be the best testing partner in the world and together we strive towards a common vision of becoming the world's most trusted testing partner.

We have four values that we strive to live by every single day.

  • Safety - We keep our colleagues and visitors safe
  • Integrity - We act honestly and fairly to do the right thing
  • Excellence - We set new standards of excellence in everything we do
  • Partnership - We work together for the benefit of our customers

When combined with our mission and vision, the ethos this creates, enables Element to deliver one thing. CERTAINTY. We exist to help make certain that the materials and products we test, inspect, certify and calibrate for our customers are safe, quality, compliant and fit for purpose.

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: race, colour, age, religion, gender, national origin, disability, and/or protected veteran status, or other characteristics in accordance with the applicable governing laws.

TIC Council Statement

Element is proud to be a full member of the Testing, Inspection & Certification Council (the "TIC Council"), an international association representing independent testing, inspection and certification companies.

Members of the TIC Council must implement and abide by the TIC Council Compliance Code. Element has therefore issued an overarching Code of Conduct which is supported by our Compliance Programme. A copy of the Code of Conduct and more information about our Compliance Programme can be found in the Governance and Integrity section of www.element.com.

Keywords: Exova, Fairfield , Marketing Manager, Americas, Other , Fairfield, Ohio

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