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Digital Marketing Specialist

Company: FINN Corporation
Location: Fairfield
Posted on: November 7, 2019

Job Description:

Finn Corporation, the leader in Erosion Control and Landscaping Equipment is seeking a talented Digital Marketing Specialist to generate demand for our brands. This person will implement and use digital sales and marketing tools to build brand awareness, nurture sales leads and increase customer acquisitions for our dealer network.
The Digital Marketing Specialist is responsible for assisting in the development and tactical implementation of marketing and digital initiatives designed to generate demand for Finn Corporation.
The position is responsible for assisting with all forms of digital activities as assigned by MarCom Manager including, but not limited to, the development, coordination, and implementation of Lead Generation and Nurturing Campaigns, Blogs, SEO/SEM, Retargeting, Websites, Social Media Sites and e-Marketing activities. This role will include ongoing interfacing with Sales, Product Management, Agencies & Vendors and Internal & External Customers and Stakeholders.
Essential Duties and Responsibilities

  • Assist MarCom Manager in identifying and nurturing new leads through Pardot / Salesforce campaign development, dealer microsites, digital and print media, and landing pages through strong content development and call to actions.
  • Assist in the planning and lead the execution of nurturing campaigns.
  • Actively manage dealer portal, dealer microsites. Update content and create/modify tools within the platform.
  • Work closely with the MarCom Manager to manage digital efforts including all SEO/SEM campaigns and key website metrics/analytics. Adjust according to changing market priorities.
  • Contribute content to social media platforms, helping identify topics, draft posts, evaluate impacts, and recommend strategies/campaigns
  • Manage and update content for websites and collateral as directed by the manager.
  • Assist in the development, creation, and management of blogs and on-line communication postings.
  • Analyze, interpret, manage and report data analytics and make recommendations for enhancements to on-line activities.
  • Assist in the management, organization, use, and development of CRM tools.
  • Special projects as assigned by Sales and Marketing Qualifications
  • Bachelor's degree in Communications, Marketing (Social or Digital), Advertising, Public Relations
  • Previous Internship or work experience in a Marketing Communications role, including hands-on experience in digital and social media. Pardot experience required.
  • Experience with Google Analytics and the ability to interpret data
  • Ability to attract and engage the audience, and promote brand message
  • Strong time management skills with the ability to multi-task across projects
  • Excellent attention to detail both for editing copy and consistency in style and tone
  • Working knowledge of producing print and digital content
  • Detail-oriented, creative, excellent writer, with strong organizational skills
  • Experience using Microsoft Office Suite, Salesforce, Pardot, HTML, Adobe Creative Suite, WordPress and Hootsuite
    Required Skills:
  • 1. Basic knowledge across all omni channels with an emphasis on digital media.
  • Effective, superior writing, interpretation and analytical skills.
  • Hands-on experience with funnel management, nurturing campaigns and lead scoring activities.
  • Strong attention to detail.
  • Passion for sales and marketing in the digital environment.
  • Ability to multi-task effectively.
  • Effective interpersonal and communication skills. Ability to effectively present in a public forum.
  • Conscientious, sense of urgency, attention to detail and project management.
    NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management, formally or informally, either verbally or in writing. All team members are expected to assist Finn in achieving its goals even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract, implied or otherwise, other than an "at will" relationship and is subject to change by the employer as the needs of the employer and requirements of the job change. Working Environment/ Physical Demands / Hours / Travel
  • Work usually performed in an office setting or customer setting.
  • Hours may vary and will require evening, overtime and weekend work depending on business needs
  • Ability to utilize a personal computer, e-mail, copier, fax, phone, and other standard office equipment
  • Ability to travel as required by role (up to 20% of the time).
  • Ability to speak to and hear customers and/or employees via phone and in person.
  • Ability to lift up to 30 pounds and assist with trade show set-ups as needed.Responsibility and Decision Making Authority Empowered to make decisions based upon direction of Supervisor.

Keywords: FINN Corporation, Fairfield , Digital Marketing Specialist, Advertising , Fairfield, Ohio

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