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Marketing - Email Marketing Specialist

Company: The Cincinnati Insurance Companies
Location: Fairfield
Posted on: January 8, 2020

Job Description:

Marketing - Email Marketing Specialist US-OH-Fairfield Make a difference with a career in insurance At The Cincinnati Insurance Companies, we put people first and apply the Golden Rule to our daily operations. To put this into action, we're looking for extraordinary people to join our talented team. Our service-oriented, ethical, knowledgeable, caring associates are the heart of our vision to be the best company serving independent agents. We help protect families and businesses as they work to prevent or recover from a loss. Share your talents to help us reach for continued success as we bring value to the communities we serve and demonstrate that Actions Speak Louder in Person. If you're ready to build productive relationships, collaborate within a diverse team, embrace challenges and develop your skills, then Cincinnati may be the place for you. We offer career opportunities where you can contribute and grow. Start your journey with us The Marketing department is currently seeking an email marketing specialist to be the power user of our marketing automation platform and coordinate the creation, segmentation, testing and deployment of marketing email campaigns, forms and landing pages. As the power user of our marketing automation platform, this role will work alongside our marketing strategy teams and business partners to develop and optimize our email channel. Responsible for strategic testing and reporting of key KPI metrics to increase email engagement. Be ready to: create, manage and deploy email campaigns cross-functional collaboration with other content and creative team members to deliver holistic and consistent customer experiences analyze and adapt existing templates to create customer-facing dynamic HTML emails identify, test and implement new email campaigns using triggers, personalization and dynamic content to increase the relevancy and timing of messages execute A/B tests to ensure mobile/responsive optimization and assist in creative enhancements that continually improve our email channel handle the final testing and quality assurance on all email communications to ensure compatibility with web browsers and email clients; ensure all links, images, subject lines, tracking, UX and list segments are correct maintain ownership of email databases, including monitoring of non-deliverable email addresses, opt-outs and data segmentation. monitor inbox and respond to emails accordingly and manage unsubscribes maintain data quality by following import processes and form processing steps analyze operational reports to monitor performance of all email programs, which include core KPIs: open rate, click-through rate, conversion rate and provide updates on efforts to improve our email program monitor and report results of campaign post-deployment to validate completion and effectiveness under best practices Be equipped with: minimum two-three years' experience in digital marketing, email and automation knowledge of both best practices and set-up for marketing and transactional emails experience with A/B testing, list management, segmentation, personalization, growth/acquisition, re-engagement/win-back campaigns and customer journeys ability to adapt to changing and evolving business requirements and objectives excellent organization skills to manage timelines to ensure consistent on-time results high degree of accuracy and attention to detail strong written and verbal communication skills creative problem solver with strong analytical skills team player with a strong work ethic intermediate to advanced skill in Microsoft Office products, including ExcelPreferred Skills experience with email marketing reputation and list hygiene tools (Litmus & Return Path) experience with HTML and CSS coding for email SMS and mobile push experience understanding of database table design and structure IBM Watson Campaign Automation experience You've earned: a bachelor's degree required; marketing specialization preferred Enhance your talents Providing outstanding service and developing strong relationships with our independent agents are hallmarks of our company. Whether you have experience from another carrier or you're new to the insurance industry, we promote a lifelong learning approach. Cincinnati provides you with the tools and training to be successful and to become a trusted, respected insurance professional - all while enjoying a meaningful career. Enjoy benefits and amenities Your commitment to providing strong service, sharing best practices and creating solutions that impact lives is appreciated. To increase the well-being and satisfaction of our associates, we offer a variety of benefits and amenities. Learn more about our benefits and amenities packages. Embrace a diverse team As a relationship-based organization, we welcome and value a diverse workforce. We grant equal employment opportunity to all qualified persons without regard to race; creed; color; sex, including sexual orientation; religion; national origin; age; disability; or any other basis prohibited by law. Learn more about the Federal Employment Notices.

Keywords: The Cincinnati Insurance Companies, Fairfield , Marketing - Email Marketing Specialist, Advertising , Fairfield, Ohio

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